Trusted Seo Company
Seo Services That Bring More Business
It’s true. If you know how to optimise your website for search engines, you will make more money.
Why? Because the websites ranking nr 1, 2 and 3 are the ones that gets the most clicks from those who are searching for that specific topic, right now!
You want to grow and you want to utilise the power of a professional seo company to do so. Smart move!
When solid, fundamental principles of seo is applied, your business can rank right up there with the big boys.
That’s right, you can snatch customers away, right in front of the noses of blue chip companies. It’s happening every… single… day…
Did you know the following facts about online searches?
- Google receives approximately 70,000 searches every second of every day. That’s over 6,000,000,000 every day. Some of those searches are related to your business. Are you taking advantage of that?
- Google receives about 78% of all desktop / laptop search traffic. It’s definitely time and money well spent to get your website found and ranked by Google.
- 82% of marketers confirm that seo is becoming more and more effective. More people are searching online and rely on online marketing to find what they are looking for. They WANT to find YOU!
- About 65% of people use their phone when they are ready to buy. Your site has to be optimised for mobile shoppers or you will lose a big percentage of ‘ready to buy’ shoppers. The number of mobile buyers are increasing every day.
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Minimum Ad budget -> R15,000+
When you consider these handful of stats, then it makes for a good case to implement an efficient online marketing strategy.
What few business owners realise is that it is very easy to spy on your competitors to see why they are ranking for certain keywords.
Any seo company worth their salt would be able to do this for you. All you have to do is to do what they do, but only do it better.
You will immediately position yourself as a major competitor and a force to be reckoned with.
Professional SEO Services
There are usually lots of promises from people who offer seo services but few get the job done in the right way.
Here at Leadpro, we pride ourselves in exceptional service delivery and above all RESULTS. We are a results driven seo agency.
If we don’t perform, we don’t expect to be paid. That’s right. You didn’t misread that. We keep ourselves accountable to produce quality leads for you so that your business can continue to grow.
As an seo specialist, Leadpro follows the following process:
Step Nr 1 – Keyword Research:
As part of our professional seo services, we will start to do extensive keyword research on your niche. It’s imperative to know HOW people are looking for your offer on search engines.
What a crucial step this is. If we chase after the wrong keywords, it will result in very few sales. Let’s avoid that, yeah?
So what type of keywords are we looking for? We are looking for keywords that are known as ‘Keywords with Commercial intent’. What does that mean? This means that we are looking for keywords where the intent of the searcher is to buy a product or service.
In other words, we are trying to capture those searchers who’s got their buying hat on while they are online. We want them to come to your site and we want them to deal with YOU.
Well that’s easy isn’t it? It may be easy to identify these keywords but they sure as heck may not be that easy to rank for. This is where the expertise of a seo specialist is golden.
We can save you hundreds of hours of headache because we know what to look for and how to rank keywords with commercial intent.
Our seo company is a master in effective keyword ranking strategies.
For instance, one of the factors we’ll need to consider is the competition for the keyword. If it’s too competitive it might be wiser to deepen our search and find keywords that still have commercial intent but are less competitive.
Search volume will also play a huge role in identifying keywords that can drive your business forward.
It won’t make sense to find a keyword with commercial intent but only average less than 10 searches a month.
You’ll be spending a lot of online marketing budget on something that will produce very little traffic. Balance is crucial and every seo consultant worth their salt knows it.
But you don’t have to worry about this. Leadpro will make sure that you get the best ROI possible.
Leave the keyword research in our capable hands and we’ll advise you on the best way forward.
Step Nr 2 – A Full Website Audit:
Leadpro will do a full website audit on your site. Why is this important? In most cases we will find that website structure is poor.
This is usually one of the reasons why your website won’t rank for keywords your potential clients are searching for in the search engines.
We fix this poor structure, which in many cases results in higher rankings.
Part of our seo services also include the identification of internal linking issues. It is crucial that your internal linking structure is correct, otherwise Google will not find relevant pages on your website.
We will show you what the average load time is of your site. If it is too long, potential visitors will leave your website and you will lose sales as a result. We help you to optimise the loading time of your website(s).
We also give you recommendations on web design that will keep your customers on your website and that will help your customers to take action!
Step Nr 3 – Competitor Analysis:
We understand the importance of competitor analysis.
Our seo agency makes sure that your business is the most competitive online player in your niche.
We will analyse your competitors and show you exactly what they do to rank for certain keywords. You will be in the privileged position to look under the hood of your competitors.
We evaluate the links that are pointing to their site. We look at which keywords they are ranking for and where they rank for those keywords.
We evaluate their paid advertising strategies and how you can gain an edge.
Step Nr 4 – Content Marketing:
What a crucial step this is for your business. Content marketing (or web copy) can make or break your online business. Let me highlight some of the crucial elements.
First of all web copy is sales in print. That’s all it is. You want the client to click the buy button, make the call your business or to fill in their details in the lead capturing form. A seo company MUST provide effective web copy that engages the online audience.
But how do you do that? How do you engage?
Well, for starters, don’t pull a Shakespeare on yourself. Write as if you have a conversation with the online visitor.
Keep it real. Keep it authentic. Keep it natural.
Be witty if you have to, without overdoing it. According to Ray Edwards, an expert copywriter there are a few things you need to have in place for effective web copy:
- Understand your customer. Understand the problem they are facing and understand the pain they are going through. If you can understand these pressure points, you can write copy that connects emotionally with your client.
- Amplify the pain or problem. This is a HUGE aspect of successful content marketing. If the client does not understand how bad it can be if they don’t do anything about their pain or problem, then your changes of online success is slim. Amplify their pain or problem and they will be ready for…
- The solution to their pain or problem. Web copy that describe the solution to the pain the online user experience is a huge win. Web copy must paint a colourful picture of how their problems can be solved by the product or service that you are offering them. They need to fall in love with you, because you are becoming their problem solver, their hero so to speak! This is what effective web copy should do!
- Remember the real issue. What I’m going to say now will probably offend you. But please read the following carefully. People are not interested in your product or service. They are interested in what your product or service can DO for them. Example: They don’t want to be sold the body building supplements. They want to be sold the lean muscles they will get by using the supplements. There’s a BIG difference.
- Only now you can start to make the offer to your client. They have been taken through the web copy micro sales funnel and are ready to consider the offer.
This is the time to ask the online visitor for a buying response. Not a weak hearted sales attempt! A strong sales message that helps your client to click that buy button.
Strong content marketing is crucial for your business. Do you have web copy that moves your audience through an emotional path?
If you don’t know how to do this, Leadpro has the expertise to move your online clients through this process. This will ultimately result in more sales for you!
Step Nr 5 – Backlinking:
This is another crucial SEO link in the chain. I know, I sound like a broken record. Everything is crucial.
Sorry, I didn’t make the rules. Blame Google. The best we can do is to align ourselves with Google’s algorithms to gun for the top spot.
So what is backlinking? Let’s say your website has a link that points to my website, then Google sees that as a vote of confidence.
I mean, why would you link to my website if it can damage your reputation right? So, in theory, the more backlinks that point to a website, the more votes of confidence that website has in Google’s eyes.
BUT, Google is not stupid. They won’t rank your website if links from spam websites point to you.
I won’t go in detail but historically people would just go out and buy thousands of backlinks to point to their website and it worked… for a while.
Then Google penalised those websites and people tanked OUT of their top rankings.
Businesses were destroyed overnight.
A clear message was sent by Google to the online community. Don’t mess with us. Don’t think you can ‘game’ us. If you do, we will find you and ‘hurt’ you.
Ok, maybe that’s a bit dramatic but that’s what it came down to. As a quality seo company, Leadpro hunts authoritative backlinks that in turn will give your website lots of authority and ranking.
But we also have to be clever in how we’re going about getting our links. There’s so many factors that plays a role when we backlink. Sometimes it makes sense to get low quality links so you can diversify your anchor text and…There I go all technical again.
Give us a call and I’ll explain to you in person (or via Skype).
Relevance is also important when it comes to a backlinking strategy. Let’s say you are manufacturing leather handbag products and get backlinks from an auto dealer… Yeaaaah, don’t think so. Where’s the relevance?
There’s a ton more to discuss about backlinking and interesting stats can be found here.
This will be a crucial link in the seo services chain. I have to admit, if I HAVE to choose between the different links in the seo chain, I will probably rate backlinking at nr 1. I think any seo specialist would agree on this.
Step Nr 6 – Reporting:
The last thing you want from your seo company is useless seo data overload. If you get page on page on page of data without guidance on how to interpret them, then why bother?
At Leadpro our aim is to give you only the essential data. The data that can make a difference if applied correctly. We will typically unpack the following:
The speed at which crucial pages are loading. Pages with a slow loading time will have difficulty to rank in Google. We need to fix that.
New links to your site as well as rankings. We’ll look at how rankings have performed and what extra links are pointing to your website.
Which pages got the most traffic. Then we can also look at how to optimise these pages for better conversions.
Where does the traffic come from? This metric will give us insight as to where most of your organic traffic is coming from.
Did we achieve our goals? In other words, did visitors buy online or fill in the lead generation form. It’s all about driving sales. If so, how many as a percentage of total visitors?
There’s more metrics that can be analysed but that we can discuss in person. At the end of the day you need to see relevant data that is actionable. That is what we will give you.
I know that this section on our seo services is quite lengthy but I guess it’s part of our nature – being thorough!
What’s the bottom line?
Increased rankings in Google will get you more business. More business means more profits. More profits mean putting you in a position to free up your time and do what you want.
Now, who does not want that?