Google My Business
The Under Utilized Gem Of Lead Generation
Google my business is a phenomenal feature that Google added for local businesses. When you created your my business account, your business has the potential to appear on Google Maps.
You can showcase all the features of your business so that clients can understand what service or product you are offering.
It is imperative that you optimize your Google my business listing efficiently. You need to complete your GMB listing in full.
Make sure you add your business name, your location, your hours and make extra sure that you reply to customer reviews.
Photos of your business of where you are at work also help online visitors to get an idea of what your business looks like.
It is also essential to get your business listed on various directories. What is crucial though is that the address of your business as well as your phone number as well as your business name, known as the NAP, is identical to those details listed on Google.
If these details are not identical then Google will get confused and your business will not rank into the map pack.
There is also a strong correlation between your website organic rankings and your rankings in the map pack.
So, if you have a strong base seo strategy in place your chances of ranking in the map pack increases significantly.
If a user types in ‘plumbing near me’ then that person searches with high buyer intent.
Ready to DOMINATE?
Minimum Ad budget -> R15,000+
A study that was done by HubSpot proved that 1 in 2 people who did a local search ended up visiting that store the same day or they were calling a service orientated business.
The reality is that businesses that rank in the Google map pack get more leads due to the intent of the user search.
Let’s get together and strategize how to get your business into the map pack.