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Advertising on Google

There’s a reason why Google can boast with a turnover of $31,5 billion over the last year. They are a legitimate business and they want money – your money. In turn, they are willing to give you top Google advertising positions in search engine real estate. But the top positions will cost you. How much it will cost will be determined by how skillful you are in deploying Google Ads.

Getting in the positions as shown below will drive a lot of business to you.

Google Ads Screenshot

Google Advertising

But if you don’t know what you are doing, Google advertising will cost you a lot more than it needs to. Google will feed off suckers who don’t take the time to know the Google ads platform. Do you understand the difference between broad match, modified broad match, phrase match, exact match and negative Google ads keywords? If not, don’t even get close to the Adwords platform. Google will rip through your budget like a tornado through a doll house. Nothing will be left.

However, if you do know their platform, you can leverage it to your advantage. Make no mistake, businesses that have taken online pay per click (PPC) advertising seriously have increased their returns a 100 to 1000 times plus – no jokes!

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Online advertising equals digital steroids.

More businesses are discovering the digital marketing steroid that is legal and available to the public. These businesses are moving away from traditional marketing like news paper ads, banner ads, pamphlets, etc to pay per click advertising. The major reasons for this shift are the following:

Tracking and measuring your advertising:

Google ads offer immense data value. You can see the exact keywords that people used to find your advertisement online. You can see from where they searched and what devices they used while searching. You can see what pages they viewed and how they scrolled through your website. This gives you a proper understanding of what works and what does not work. So it’s easy to cut the losers and fine tune the winners.

PPC gives immediate results:

A major benefit of Google adwords is that if your adwords campaign is setup correctly, you will see immediate results. When you are working with teams who are experts in Google adwords then there’s a good chance that you will rank nr 1 or 2 on Google’s 1st page. These positions are prime online real estate. It’s like owning prime property in the center of a booming city. It’s a quality asset to have. This will almost certainly direct quality leads or customers to your business. All you need to do is to close them. In a world where competition is getting tougher and tougher it is imperative to grab as many interested buyers / leads / customers as you can and to nurture them into lifelong clients.

Total flexibility:

You are in total control. This is a HUGE benefit. You don’t have to hope that an advertising campaign will work out. You can decide what works and what does not work based on the results or data that you see. You can stop or pause your Google advertising spend at any time. You can decide which ads to run and which ones to delete. You can decide which demographics your target audience should have like age, geography, device being used, etc. You decide what time of the day the ads should run. What amount to spend per day or week or month and what’s the maximum you’re willing to spend. No other advertising platform offers you this much flexibility and control.

Speed:

Seo can take months before you start to see measurable results in the SERP’s (search engine ranking pages). It takes an incredible amount of time and effort to get the knowledge to rank websites organically. It’s worth it, but pack your lunch. You’re going to wait a while. With Google ads however, you can see instantaneous results. You will have measurable data the moment you activate your adwords account. Your competitors who are utilising adwords are getting the leads that should have been yours. But, just because your competitor has an adwords campaign does not mean he or she is good at it.

With specialist insider knowledge, Leadpro can help you to outwit your competitor so that YOU can get the top spot. How much is an extra 10, 20, 50, 100, 1000 + qualified leads every month, worth to your business?

Don’t scrape the bottom of the barrell in order to survive. Straighten your back, lift up your chin and take action.

Contact us and let’s see what we can do to position your business as the main competitor.

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